No Kidding. We Are Important Too

WHEN MANUFACTURERS TURN RETAILERS -AN INDIAN RETAIL ODYSSEY. By Mr. Shankar Sahay (Professor, Amity occupation of Fashion Technology, Amity University, NOIDA.) In the late Nineties, when the modern look at formats in India had just commenced their journey and were drawing plans to spread crosswise the country, a spark advance Department Store Chain entered into a conflict with a leading garment manufacturing company of the country. The spat was about the profit percent being doled out by the latter to the former. The issue was that while the other retailers were being attach a profit percent of 30% the likes of each(prenominal) the direct retailers of the leading Indian RMG brands, the department store good deal chain demanded a higher return as they were having oftentimes more than than sq. feet area under their command. The battle of wits go along for more than a year during which period the RMG manufacturers 7 brands supplies to the retailers were discon tinued and hence the retailer operated without these national brands of the leading RMG manufacturer of the country. After this a compromise formula was worked amongst the 2 and the business started as usual. However, the RMG manufacturer had learnt his lesson and took up the form _or_ system of government finis to enter the arena of direct sell by submission their own chain of stores-either company owned or franchised.

Indian Retail follows the US Retail trim downs This case became the communion of the town as it marked a new trend in the evolving Indian Retail Industry. Hence, 2 new plans, never witnessed earlier marked their first appearance on the position of Indian Retai l. The first was the growing power of Indian! Retailers as compared to the Indian Manufacturers. Although this concept was new to our country, it had its seeds in the western countries like regular army where a Wal Mart had long agone become more powerful than a Procter & Gamble or a Unilever. In our country however the delay in the onslaught of this concept took place due to the late arriver of modern retailing and chain...If you want to get a unspoilt essay, order it on our website: OrderEssay.net

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