Consumer Behaviour

CONSUMER BEHAVIOUR PROJECT ON CONSUMER BEHAVIOUR OF SHIRTS Submitted on: 05-09-2012 Submitted to: Rev. Dr. Joe Arun Submitted by: Shalu Mani PGDM-A P11156 1  tabular array OF CONTENT PARTICULARS PAGE zero(prenominal) CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION OF THE STUDY 03 CHAPTER 2 follow AND PRODUCT 2.1 PRODUCT pen 2.2 COMPANY PROFILE CHAPTER 3 METHOD AND METHADOLOGY 3.1 RESEARCH METHADOLOGY 08 04 07 CHAPTER 4 CHAPTER 9 FINDINGS CONCLUSION 10 11 11 12 BIBILOGRAPHY ANNEXURE 2 INTRODUCTION The playing field of consumer demeanour is enormous, and highlights the importance of the customer at the centre of the marketers universe. separately consumer is unique with different needs and wants and corrupt choices and habits are influenced by habit, and choice that are in bring out indurate by psychological and hearty drivers that affect purchase aim processes. It is a complex multi dimensional variable. Knowledge of consumer behaviour is critical for influencing not only product purchase decisions nevertheless too important merchandising decisions for commercial firms, non profit organizations, and regulatory agencies. Applications of consumer behaviour decisions lie on marketing strategies, regulatory policies, social marketing, and informed individual.

The general structure and fantasy of consumer behaviour is fragmentise into 4 major categories External influence, inborn influence, Self concept and lifestyle, last making. External influences include culture, subculture, demographics, social status, reference group, marketing activities and family. Internal influences include perception, learning, memory, mot ives, personality emotions, and attitude. Th! e self concept and lifestyle generate needs and desire many of which consumption decision to specify. The discombobulate is about consumer behavior towards Louis Philippe shirts. Clothing industry is sound every around the globe at a rattling loyal pace. Louis Philippe is a known and strong competitor in the robes industry...If you want to get a full essay, army it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay