Company Report & Company Analysis ---Cogeco Cable Inc. Canada

Table of Contents creative activity 3 Company translation and Analysis 3 Company Strengths 3 Company Weaknesses& angstrom;lt 4 Segmentation and Targeting Practices 5 Product Positioning 6 Product Practices 7 Pricing Practices 7 Distribution Practices 8 Promotional Practices 8 Appendix A: Cogeco short garner Inc. Outlet Locations by Province Appendix B: Cogeco caudex Inc. Yearly tax income Calculations 10 Endnotes 10 Bibliography 13 Introduction The following report intends to provide a detailed nonobjective of one of the larger cable companies in Canada, Cogeco personal line of credit Inc. make a study of Cogeco Cables various strengths and weaknesses, as well as its modus operandi for marketing key product offerings, an accurate image of this Canadian cable heavyweight may be obtained. For the sake of convenience, in the body of this report the industry known technically as Cable and Other Program Distribution, will be referred to as t he cable industry, and Cogeco Cable Inc. will be referred to simply as Cogeco. Company definition and Analysis Cogecos dress name, as mentioned above, is Cogeco Cable Inc., and its head blank space is located in Montreal, Quebec. The company operates solely in the provinces of Ontario and Quebec, and has almost the same list of outlets in each province. There are ten outlets in Ontario, with notably large locations in Burlington, Sarnia, and Windsor. Quebec sports nine Cogeco outlets, with similarly high-volume regions in Montreal (the location of Cogecos head office), Montmagny, and Trois-Rivieres. Please look Appendix A for a complete provincial itemisation of Cogeco outlets. Cogecos business operations centre around three opposite product lines which allow in Cable TV, Digital TV, and high-velocity Internet. Cable TV, still their most(prenominal) popular aid, earned Cogeco approximately $325 gazillion in 2002, representing 72.6 share of their sales for t hat year. Digital TV, a newer service stil! l gaining popularity, accounted for 12.1 share of revenues with... If you want to get a climb essay, order it on our website: OrderEssay.net

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